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LUCENCY launched in Shanghai in 2017 with the intention to express the extraordinary raw energy inherent to city life. Balancing between the sensual and the practical, the label offers comfortable yet precise grunge-cool style. Dedicated to representing multi-faceted attitude and lifestyles through bold and daring colour palette and prints, the brand focuses strongly on edgy, functional, and elevated street style.

Brand designer Misha Lee graduated from School of Art Institute of Chicago - Master of Design in Fashion, Body and Garment (2011-2013). LUCENCY as a place to share her passions for fashion design. Inspired by life experiences and facing the setbacks, decided to express her emotions and to pursue the freedom.

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