PUTUP+, a collection of fashion art concepts, was founded in Shanghai in 2020. In the same year, it launched SPUER, an environmentally friendly clothing line. The brand focuses on the connection between life, based on environmental protection technology in the fabric material, breaks the gender limitation in the design style, and provides daily wear with both a sense of design and a high degree of practical wear. Brand LOGO in the form of palindromes to show the designer for "regeneration", "recycling" and other environmental issues of concern. PUTUP+SPUER maintains a reasonable scale of production, avoids excessive design waste, and adopts full-paper packaging to reduce environmental burden.