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+SPUER

时装艺术概念集合体PUTUP+于2020年成立于上海,同年推出环保成衣线SPUER。品牌着眼于生命体之间的羁绊与联结,在面料材质上立足于环保科技,在设计风格上打破性别局限,提供兼具设计感与高度实穿性的日常着装。品牌LOGO以回文的形式展现了设计师对于“再生”、“回收循环”等环保话题的关注。PUTUP+SPUER保持着合理规模的生产,避免产生过剩的设计浪费,同时采用全纸质化包装,以减轻环境负担。

 

PUTUP+, a collection of fashion art concepts, was founded in Shanghai in 2020. In the same year, it launched SPUER, an environmentally friendly clothing line. The brand focuses on the connection between life, based on environmental protection technology in the fabric material, breaks the gender limitation in the design style, and provides daily wear with both a sense of design and a high degree of practical wear. Brand LOGO in the form of palindromes to show the designer for "regeneration", "recycling" and other environmental issues of concern. PUTUP+SPUER maintains a reasonable scale of production, avoids excessive design waste, and adopts full-paper packaging to reduce environmental burden.