NHOJ

NHOJ是2016年创立于香港。品牌的设计灵感来自城市，古典主义和现代文化。秉持着性别流动的理念创造了一个属于「JOHN」的世界观。试图模糊所谓男女服饰经纬分明的界限。

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每一季设计师都会想象一个名叫JOHN的女性角色作系列侧写，她们性格迥异，但她们都很亮眼，特别。JOHN可以是电影中一个魅力四射的角色，也可以是平凡生活中的我们每一个人。

​作为JOHN的逆向排列单词，NHOJ想要传达的是：女性并不能定义为某一种风格，她们都有与众不同又颠倒的一面。一个为了自己穿衣服，毫不费力地就能看起来很出色的女性。

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NHOJ is a designer brand established in Hong Kong in 2016. It is inspired by cities, classicism and modern culture. The philosophy of "gender fluidity" has shaped the core value of "JOHN", which is blurring the line between womenswear and menswear.

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A female character, who is named JOHN, is created every season by the designer of NOHJ. They are iconic, special, and charming in their own ways. Each JOHN, can not only be a star in a movie, but also an ordinary woman in her daily life. 

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As a reverse spelling of JOHN, the key value of NHOJ is: Women should not be defined by any singular style; they should empower themselves and be the ONE OF A KIND.